Digital Advertising in the Era of Big Data – Desirable or Deceptive?

A presentation by Professor Ronen Shay called Digital Advertising in the Era of Big Data – Desirable or Deceptive? was the subject of the March 18, 2021 Wynmoor Computer Club Zoom Meeting.

Ronen Shay, an Assistant Professor of Communications & Media Management at the Gabelli School of Business at Fordham University,  focuses his research on contemporary challenges in the fields of media management, strategic communication, and technology diffusion. His work has been published in major journals and featured at national and international conferences.

Here is the video of the zoom meeting. Some questions and answers were removed at the request of Professor Shay.

The material for this blog post was provided by Patrick O’Brien and Adele Berenstein.